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Al Rashid Al Saleh Private School
On the difference between the scientific and general streams, and choosing between them.
Lebanese, born and raised in Dubai
Murtdah Osman
Academic · Environmental · Entrepreneur
StudyInternational Business, Canadian University Dubai
About
Execution-driven researcher & strategist
An academic researcher, an environmental leader and an entrepreneur. It started with wanting to know how things work.
It started commercially: importing drinks from the United Kingdom to the UAE as a teenager, and learning what a thing is actually worth. Then environmentally, as a TASS Ambassador and a leader on the school Eco-Committee, which earned the DGRADE Sustainability Award.
I left school on roughly a 92 percent average with an IELTS of 7.0, elected Vice President of my year and hosting Principal's Day two years running. The camera work runs from the NAJAH Dubai 2024 interviews through to the school's official videos, and I am a graduate of One Million Prompters, the Crown Prince of Dubai's artificial intelligence initiative.
- Academic Average
- 92%Academic Average
- IELTS
- 7.0IELTS
- Years in the UAE
- 10+Years in the UAE
Venture
NFC review endpoints, deployed at the point of sale
A closed pilot. Physical NFC endpoints are deployed across three Dubai business fronts, converting counter-side goodwill into published Google Maps reviews in a single tap.
Standing
Pilot deployments are unpaid while an eTrader licence is in process in Dubai. Commercial terms follow the licence, not the pilot.
- Google Maps services
- Websites
- Marketing
A shop's Google rating is its storefront long before anyone reaches the door. The constraint is not goodwill, it is friction: every step between a satisfied customer at the counter and a published review costs you the review. A programmed endpoint sits at the point of sale; one tap opens the business on its Maps profile with the review sheet ready. Nothing to install, nothing to type. Three fronts are live.
Tap, not type
A programmed NFC card sits at the counter. One tap opens the store's Google Maps listing on the customer's phone.
Reviews where they happen
Ratings are captured at the counter, at the moment of satisfaction, instead of hours later when the intent is gone.
Visibility that compounds
More recent, more frequent reviews lift local ranking, and local ranking is what decides who walks in tomorrow.
Built for the whole city
Cards are stocked and ready to programme, so a cafe, a salon or a showroom can be live the same day.
Provenance
The endpoints were sourced through Alibaba. Several suppliers were quoted and compared on unit cost, minimum order and lead time, and samples were ordered before any commitment. The hardware was in hand and programmed before a single tag went onto a counter.
Interviews
NAJAH Dubai 2024
Shot on the exhibition floor in Grade 11: students from three schools on their subjects, their teachers and what they want next. Each runs about two and a half minutes.
Al Ain British Academy
A group interview with senior students at the United Kingdom pavilion.
Pakistan Education Academy
On university guidance, teacher support and planning a path independently.
Study
International Business
- Began
Ranked first in Dubai in the QS Arab Region University Rankings 2026, a fifth consecutive year, and twenty-first in the Arab world.
I had already run two cross-border sourcing operations before the first lecture. The degree is the formal apparatus for what I was doing by feel.
Prime came out of the United Kingdom on a scarcity spread. The NFC endpoints came out of China, quoted across several suppliers and sampled before I committed to an order. Both taught the same lesson: the margin does not live in the price you negotiate, it lives in landed cost, in customs, and in the paperwork nobody photographs.
International Business is where that gets studied properly, and it is the subject I was already reading about at midnight.
Portfolio
Selected Works
Swipe to browse · 9 pieces
Biodiversity
Things that grow
The green part of the record. Committees, charters and a garden that started as a novel, in a city built on sand.
- 16Student leaders on the eco committee
- 1Year as a sustainability ambassador
- 1Charter signed, school wide
Student Ambassador, one year
Biodiversity is not a poster on a wall. It is whether anything other than people can still live where you live, and in a desert city every tree was a decision somebody made and then kept. This is the part of my record I bring up least and am gladdest to have: an eco committee that meets whether or not anyone is watching, and a charter signed by the whole leadership team. Not all of it landed. A Ramadan drive with Bait Al Khair Society reached the weekly newsletter and then did not go ahead.
If you have a school, a shop or a street that could hold more life than it currently does, I would like to hear about it.
Feed
From Instagram
School events, sustainability work and the moments in between, posted as they happen.